Our commitment to privacy

Your privacy is important. To protect your privacy, the Advanced Cutting Tools (ACT) Privacy Policy describes data that ACT and its’ subsidiaries, affiliates, dealers and agents collect, use, share and store, including personal data (i.e. information that personally identifies you, such your name, email address or other data that can be reasonably used to infer this information).

Information we collect

We currently hold details such as, but not limited to: names, email addresses, telephone & fax numbers and physical addresses. During your interactions with ACT, you may choose to provide us with additional personal data when you email, call, or communicate with us through social media. We use analytics tools on our website, but no personal data other than your email address (should you wish to offer it) or identifying information is gathered or stored.

How we use information

The basis for holding this data is contractual because we need this data to facilitate trading with you. We use this data for two standard types of communication:
1.      Service communication such as order acknowledgments, remittance advice, sales, product information, and customer service etc.
2.      Marketing communication such as product releases, optional surveys and company news etc. On all marketing emails there will be a clear option to unsubscribe from these communications.

Other uses of your data include our CRM and audit requirements.

Information Sharing

Under no circumstances do we rent or sell any personal data, yours or anyone else’s, to any other company for their or anyone else’s marketing purposes.

We may share limited data only in necessary circumstances, such as our own CRM system and a secure third-party email service such as mailchimp.

We may, as described in this Privacy Policy, share data with our affiliates and subsidiaries and third parties. We may disclose data if require doing so by law or in response to valid requests by public authorities, for the purpose of law enforcement and national security.

Storing Informational

We use commercially reasonable physical, administrative and technological methods to transmit and store your data securely. Data about you and your company is stored in secure servers. The accessibility to data is restricted to only a few necessary staff. However, ACT cannot guarantee that unauthorised third parties will never be able to defeat our security measures or use your personal data for improper purposes. In the event that any data under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and where appropriate, notify those individuals whose data may have been compromised and take other steps, in accordance with any applicable laws and regulations.


ACT generally stores your personal data until you request to delete it, or for as long as you remain a customer in order to provide you with our products and support. In addition, ACT may store your personal data to resolve disputes, establish legal defences, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. After your data is no longer necessary to retain, all digital copies are deleted, and physical copies are destroyed.

Your data requirement rights under general data protection regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. ACT aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

Please contact us if you wish to:

·         Be informed of what personal data we hold about you
·         Correct or delete your data
·         Withdraw consent of our use of your data
·         Lodge a complaint of our use of your data

Please note that we may ask you to verify your identity before responding to such request and the withdrawal of your data may limit our ability to provide you with products and services. Under some circumstances we are required by law to keep your data for certain periods of time.

How to contact us

Should you have other questions or concerns regarding this privacy policy, please email us at 

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About Us

Welcome to the Advanced Cutting Tools Website

We have been setting new standards in the accurate prescription of cutting tools since 2006.

It’s because we know that the right cutting tool from us means maximum uptime and output – for you.

Cut Costs, Not Corners

ACT is for those whose business success relies upon having access to the right product, at the right price, in the right place and at the right time… no ifs and no buts.

Your Success is Our Success

We understand that our customers are placing their spend and their reputation in our hands.

The right cutting tool is everything to us, to our customers, and to our customer’s customers.

Best of Both

Compromise? Not here.

Best Price and Best Quality

Huge buying power and immense product and industry knowledge means the right price and performance every time.

Right Tool and Right Time

Awesome supplier choice and our own fleet of delivery drivers means we can satisfy exact, immediate need.

Performance and Profitability

The know-how to prescribe with unerring accuracy means more uptime, output and profitability for you.

Thank you

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